WeDo Brand Usage Guidelines

We make it easy to spread the WeDo word. Be sure to read our visual brand and usage guidelines to make sure you’re making the most of the WeDo brand.

Questions? Give us a holler at info@wedompls.org.


WeDo General Usage Guidelines

We encourage organizations and businesses located in the WeDo™ MPLS Cultural District to use the WeDo brand in their communications. Our goal is to make application of the WeDo brand simple and easy to use. At the same time, it is in the best of interests of the brand’s integrity and that of our partners to ensure that usage is applied consistently.
For present use, we offer organizations and businesses located in the WeDo Cultural District a license to use the WeDo mark(s) and name. Please note that we reserve the right to revoke this licensure for improper or unauthorized use and/or may change our usage guidelines as needed.
We are here to help. If you have questions or are unsure about how to use the WeDo brand, please contact us at info@wedompls.org.

WeDo Brand Properties

Business and organizations located in WeDo will have access to the following:

    • Logos: multiple versions for use in various formats
    • Standard “located in WeDo” text + logo
    • Window clings: standard size for use on windows or doors
    • WeDo visual brand and general usage guidelines

WeDo Brand – Basic Usage

All entities that choose to use the WeDo brand are expected to follow the WeDo visual brand and general usage guidelines.
Any entity located within the official borders of the WeDo MPLS Cultural District may use the WeDo brand to promote its location in the WeDo Cultural District.
Entities located within the WeDo Cultural District with storefront windows or doors may use the WeDo window cling, which includes the logo and text that says, “Located in the WeDo MPLS Cultural District.”
Implementation of the WeDo brand must follow the WeDo visual brand and general usage guidelines.

Download these guidelines here.