Hennepin Theatre Trust, owner of the historic Orpheum, State and Pantages Theatres, is an independent, non-profit organization dedicated to arts-inspired community cultural development. We present a rich mix of live performances, create inspiring arts education experiences and advance a thriving downtown Minneapolis Cultural District. Our activities include presenting Broadway touring productions, concerts, comedy, speakers and other variety entertainment. We honor and inspire high school musical talent and critical review skills through our Spotlight Education program for high schools. We also create and operate unique projects like, Made Here, which puts art in vacant storefront windows. Hennepin Theatre Trust is an Equal Opportunity Employer.
The Marketing Manager is responsible for marketing single-ticket campaigns for assigned shows and events at Hennepin Theatre Trust. The role determines the starting sale date, creates a comprehensive ad plan, buys media, oversees ad creation and executes the ad plan. The Marketing Manager monitors sales and adapts the plan as necessary. The role is also responsible for processing the settlement. As requested or needed, the role may facilitate a lessons learned meeting regarding the show or event.
PRINCIPAL DUTIES AND RESPONSIBILITIES
Single Ticket Marketing Campaigns
Develops and manages single-ticket marketing campaigns including for assigned Hennepin Theatre Trust presentations. Duties include the following:
- Manage individual show and event budgets.
- Draft ad plans, place media schedules, compile and submit settlements and tear sheets.
- Set sales timelines including presales, priority offers and on sales.
- Negotiate, purchase and schedule print, television, radio, outdoor and digital advertising.
- Maintain effective relationships with outside vendors, marketing consultants and other stakeholders, in addition to national press representatives to plan and execute advertising and promotional campaigns.
- Manage advertising plans with communications and box office staff.
- Initiate promotional and trade advertising opportunities with print and digital media for assigned shows.
- Prepare marketing and non-marketing settlement for assigned shows, which includes invoices and tear sheets.
- Assist the Associate Director of Marketing or the Director of Theatre Programming on shows as requested.
- Performs other duties as assigned.
- Bachelor’s degree in a related field or equivalent experience
- Strong written and verbal communication skills
- Excellent interpersonal skills
- Able to work collaboratively on a team
- Ability to work with a diverse group of people and contribute to the establishment of an inclusive environment
- Able to build strong, trusting relationships with teammates and external partners
- Critical thinking skills
- Analytical and detail-oriented
- Able to think critically and problem solve
- Creative, out-of-the box thinking and brainstorming skills
- Experience creating and managing advertising budgets
- Project management skills
- Flexible and comfortable with changing priorities
- Able to multitask and meet deadlines on time, at or under budget and with quality
- Able to work with ambiguity
- Able to keep confidential information private and secure
- Proficient with social media platforms, especially Facebook, Twitter and Instagram
- CRM experience
- Familiarity with email marketing, remarketing, Google Analytics, Google AdWords, digital advertising and social media platforms
- Proficiency in Microsoft Office Suite programs
- Experience in the entertainment industry
- Graphic design experience
- Proficiency in Photoshop and/or InDesign
Physical and Schedule Requirements
- Reasonable accommodations may be made to enable individuals with disabilities to perform the assigned and essential functions.
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required. All employees are responsible for following applicable Hennepin Theatre Trust policies and procedures as defined by their manager or Employee Handbook.
Hennepin Theatre Trust provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability or genetics.