Hamilton generates more than $40 million in local economic impact, brings 100,000 patrons to downtown Minneapolis

May 8, 2023

The return engagement concluded five weeks of sold out shows and community engagement

MINNEAPOLIS (May 8, 2023) — As the 40-show, five-week run of the Broadway sensation Hamilton at the historic Orpheum Theatre has concluded, Hennepin Theatre Trust today announced that the musical brought more than 100,000 people downtown, generating an economic impact of $41.7 million dollars. Theatergoers came from across the state and the region to stay in downtown hotels, eat in Minneapolis restaurants, visit city shops and explore the community. This influx of visitors not only strengthens the vibrancy and energy of the Hennepin Theatre District, but it creates an impact that radiates out across Minneapolis and the state.”

“$41 million and 100,000 are more than numbers – they are markers of success across downtown,” said Mark Nerenhausen, president and CEO of Hennepin Theatre Trust. “Cities across the nation are facing the challenge of revitalizing downtown neighborhoods, and through the power of the performing arts, we are able to offer unique, enjoyable experiences that people can’t get anywhere else. We are proud to be a key driver of the city’s economic engine.”

Hamilton has been a great contributor to our fantastic April,” said Chad Waldon, general manager of the Butcher’s Tale. “The almost daily shows have brought in a ton of new business and have helped bring thousands of people into downtown Minneapolis. We are truly grateful for our partnership with Hennepin Theatre Trust and we are already looking forward to next year! Thanks again Hamilton.”

“Beyond the economic impact, Hamilton has had a tremendous social and civil impact on our during its run, including events with Senator Amy Klobuchar, Minnesota Secretary of State Steve Simon and the Minnesota Twins,” continued Nerenhausen. “Shows like “Hamilton not only promote the cultural and economic health of the Hennepin Theatre District, but they also enrich the lives of people throughout Minnesota.”

On opening night, Senator Amy Klobuchar welcomed patrons back downtown and celebrated the musical’s arrival in Minnesota with a curtain speech on the Orpheum Stage before the show, marking the significance of the show’s return to Minnesota. A member of the Hamilton cast performed a powerful rendition of the National Anthem at the Twins’ home opener, merging America’s favorite pastime with the story of America then told by America now. In support of the importance of voter registration and education, the Hamilton cast members and Spotlight Education students joined Minnesota Secretary of State Steve Simon for a roundtable discussion to highlight the importance of voting and democracy, showcasing the arts position as the voice of the people and its role in democracy.

“Minneapolis continues to be an extraordinary hub of arts and culture, and we love that Hamilton theatergoers added to the positive and building buzz of energy that can be felt in our city,” said Melvin Tennant, president and CEO of Meet Minneapolis. “Minneapolis is known as a premier destination for touring theater, which brings in visitors from across the state and the region. With the continued vitality of our Hennepin Theatre District, we anticipate many more people will come see what all the fuss is about in Minneapolis.”

Today’s news of Hamilton’s economic and social impact follows Minneapolis Mayor Jacob Frey’s State of the City address delivered last week, in which he highlighted the importance of a vibrant and thriving downtown.

“There is no better place to be than downtown Minneapolis over the summer. Downtown is a destination, it is an economic engine. It’s a place where people live, and it’s a cultural and environmental experience. Downtown vibrancy is a big factor in how our city will rebound,” said Mayor Jacob Frey in his address.

The economic impact of the five-week engagement of Hamilton is based on analysis by The Broadway League, the national trade association for the Broadway industry. This impact is generated by tourism dollars spent at hotels, local restaurants, parking and more. Additionally, large stage productions, such as Hamilton, employ nearly 100 local stagehands, musicians, hair and wardrobe professionals and merchandise sellers.

Hennepin Theatre Trust drives cultural and economic vitality in Minnesota through leadership of the dynamic Hennepin Theatre District in downtown Minneapolis and educational programming that reaches every area of the state. Its historic theatres — Orpheum, State and Pantages — and event center at 900 Hennepin Avenue light up Hennepin Avenue with top-tier entertainment, including the best of Broadway and a wide variety of arts programming. Hennepin Theatre Trust is a nonprofit 501(c)(3) organization. Learn more at HennepinTheatreTrust.org.

This activity is made possible by voters of Minnesota through a Minnesota State Arts Board Operating Support grant, thanks to a legislative appropriation from the arts and cultural heritage fund.